Brief
- Create awareness of the new Braun Series shavers
- Communicate they will cope with any length of bristle and facial contours
Solution
- Present the Braun Series
shavers as offroad vehicles - Show their key benefits in an
entertaining online racing game
Results
- Over 500 000 GAMES played
- Over 2 000 NEW RACE TRACKS created
- Average time spent on site 3 MIN
- 30 MIN spent by more then 5 % of players